YBA Announcement


Haley Miller, Melissa Fritchey, Laurie Lourie, Melissa Longenberger of YBA

The York Builders Association has been awarded the Media Project of the Year Award by the statewide Pennsylvania Builders Association (PBA) for their outstanding WorkforceNOW video series that raises awareness of the importance and value of career opportunities available in the residential construction industry.

In the fall of 2019, the York Builders Association contracted with a local video production company to create several videos showcasing the many opportunities a career in the trades can provide. The YBA created seven videos, six with individual focuses such as apprenticeships, or myth busters, and the final video is a compilation of all the videos with an overall message about careers in the trades.

The series is just part of the YBA’s commitment to highlight the career opportunities, connecting members, schools, students, and parents and bringing together the community through partnerships.

The WorkforceNOW brand serves as the umbrella for the YBA’s programs designed to support workforce development. The WorkforceNOW Video playlist is available on YouTube.

Laurie Lourie, YBA Executive Vice President, accepted the award on behalf of the York Builders Association during the PBA Winter Installation and Awards Banquet at the Valley Forge Casino Resort.

About PBA

Chartered in 1952, the Pennsylvania Builders Association is a nonprofit professional trade organization representing more than 4,000 member-companies from across the commonwealth. PBA members include builders, remodelers, material suppliers, subcontractors, consultants, lending institutions, utilities and others involved in the housing industry.

PBA serves its membership by providing proactive leadership on state regulatory and legislative issues and by offering products and services to its 32 local associations and chapters that enhance the effectiveness and professionalism of its members. PBA serves Pennsylvania communities and consumers through its steadfast efforts to protect homeownership rights and advocate for affordable housing options. PBA is affiliated with the National Association of Home Builders.